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Bundaberg Fruit and Vegetable Grower’s latest multimedia production was launched in style at the Ausveg National Industry Convention late May with BFVG handing out copies of the DVD hot-off-the-press from their stand at the trade show, to very positive feedback.
The new careers DVD and online videos present case studies of successful and passionate individuals working in the Australian vegetable industry supply chain.
The impact of the DVD was heightened with five individuals featured on the DVD being announced as finalists in various Industry Awards which were presented at the Industry Awards Gala Dinner on Saturday night.
“The tie in between the DVD featuring leaders and innovators in the industry and the Industry awards event meant the convention was a great way to promote the leadership and outstanding contribution people are making to the vegetable industry” says Mr Peterson.
Twenty case studies were filmed in six key vegetable growing regions across Australia by a film crew from Central Queensland University. The underlying themes of all case studies are job roles, career progression, lifestyle benefits, personal development, and leadership activities. The initiative aims to prompt an image makeover for the vegetable industry by showcasing innovations in technology, environmental management, soil, water and pest management.
The range of jobs covered go beyond the traditional growing roles to include: development officer; quality assurance manager; agronomist; seed R&D rep; hydroponics consultant; marketing director; integrated pest management consultant; agricultural research project manager; operations manager; grower; harvester operator; dispatch manager and retail store manager.
The interviews highlight innovative farm practices, supply chain functions such as packaging and retailing, and benefits associated with working in the industry including travel, the opportunities to upskill and a great lifestyle.
“As noted by the Australian Council of Deans of Agriculture, there is a demand of 6,000 agri-business and on-farm jobs of which only 800 are currently being met” Mr Peterson said.
“This project is very timely to encourage people to look at the opportunities within the horticulture industry”, he added.
Four thousand copies of the DVD are being mailed to secondary schools, TAFE’s and universities around Australia, as well as industry and relevant organizations.
To watch the interviews click here
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